The blokes who made the app were from Australia, not Americans. So...I think you meant "Australian society," too. If I'm not mistaken, the UK are pretty good at tit jokes, too. Benny Hill, innit.
At the end of the article Dabitch pretty much covered what you said, too: "This is an admission that they (Techcrunch) have never screened in advance, and don't have clear guidelines yet."
My point is, there are hacks in every business. They usually make the loudest noise and overlook the best ideas. The end.
Shhhh. They're Canadians. They're so PC they tried a few years ago to ban any school kid soccer team who beat the opposing team by more than 5 points. And yes that is a real article, not a satirical one.
The ad sells the car. You do know that's the point of advertising, right? To sell stuff?
As for the car, read the review. People don't like the car either.
P.S. Madison Avenue had nothing to do with this; the agency in question in in Los Angeles. The world doesn't begin and end with Mad Men.
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