I once heard adrew keller give a speech about mini. they had a similar long copy OOH and his take was if people wanted to they would stop the car and read it.

all well and good on a city street but on the highway? methinks not.

but they hedged their bets and separated out the logo, so even if you don't read it (which i'm assuming few people actually will) they've done their job.

but does that mean it's making me want to drop a ton of cash on a mercedes?

meh

between our favorite restaurants taking our favorite meals and swapping them out (like these)
or dropping them from the menu to fool us (whopper) I feel like we're puppets in a sick game.

also, is it me, or is the folgers commercial *slightly* more believable?

I think it's an effective ad since we're talking about it. period.

oy vey.