Yes very pointless. Delia's was a rousing success, that's why they declared bankruptcy. I assume they just did that for kicks, right?
Up and running, and "declaring bankruptcy" are two different things.
You did read the article, right? Just checking.
2003-2004 was the year of "spend a lot of money to make our ads look low-rent." Remember the pissed off ex-girlfriend Toyota ad?
I used to teach a teams class at a portfolio school. I used to assign intrinsically boring products to prove there is no such thing as a boring product. Only boring people with no imagination. If you're a great creative and work with a great team who come up with great briefs, in theory, there will never be a product. In practice it's usually the opposite. But anything is possible.
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