Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia this year. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone had a plan to show people there was hope. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi. There's also a website Merry Treesmas that gives more information on how you can plant a tree.
Love this idea and also, this is the first advertising we've received from Georgia. We'll have add your country now. Welcome!
Advertising Agency: Leavingstone, Tbilisi, Georgia
Client: Treepex
Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design & Art Director: Nick Kumbari
Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze
Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili
DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili
Special Thanks to Influence Georgia
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