In my experience the people I have met who can "do it all" are actually people who have tried one thing for a bit and realized (or had other people realize for them) that they can't do it. And so they move to the next role. I have personally tried to help junior account people who thought they wanted to be copywriters by having them work on an assignment. Nine times out of ten, they go back to what they are good at because writing, like art direction, takes training and you don't just pick it up and become an overnight superstar at everything.
All of the writer/strategist/social media technologists I know are just people looking for a role they can actually do. They are faking it till they make it.
It's articles like the Boches one that represent what's wrong with this industry. There's too much pontificating and not enough doing. If you're obsessed with your title, you're not a maker, you're a wanker, I don't care how many things you think you can do. If you are a specialist it means you should have tunnel vision and not give a toss about this conversation because again, you are too busy doing something to care. If you are under 25 there's a great chance it's all in your head that you are a huge talent because the most talented people I know don't believe they are there yet and are still working at it.
If the point was to get someone to vote and find their primary which seems like it by the end, it took so freaking long to get there I didn't care. More importantly, judging by the number of millennials showing up to Milo Yiannopoulous's college lecture tours, this ad is incredibly biased in assuming there isn't such a thing as a Libertarian or Republican millennial. In other words, this ad is incredibly biased and prejudiced. "I could do a better job," says the person with very little life experience, "so I'll write myself in." At least they got the shallow and superficial part right.
Calling someone a "hater," when you don't like their opinion is what millennials and five-year olds do when they can't have a grown up discussion.
The guy who answered the phone and said exactly what he's thinking despite it being not politically correct according to the elitists who are running Sweden into the ground should be heralded as the poster child for free speech. Free speech shouldn't only be applauded when you agree with it.
If only the Sweden Number campaign focused on this kind of reaction as opposed to the "I am from Sveden, ve haf meatballs bork bork bork," bullshit, they might have actually created something of substance. Instead, the so-called thinkers in the country brand the people "haters," and do their best try and ignore it, like good little brainwashed children.
Sure, Sweden has freedom of speech as long as all dissenting opinions are cast in a negative light by a ruling class.
*Slow clap.*
Most people miss the point because they don't think. That would be true if they left comments here or on twitter or FB or anywhere else. As for me, I think this is finally an example of art using social media that is actually making a point. Or rather. several points. Not just the dangers of living in a social media world and never having privacy again, but also the way in which social media has transformed our behavior.
Juxtaposing the real world images with social media images paints two very different portraits of the same person. Over on the page you linked there is a photo of a girl on the subway, probably going to work, and looking very everyday. Juxtapose that with a photo of the same girl, on social media and now she's got a cherry seductively hanging in her mouth.
Or the guy who is asleep on the subway, again looking very every day and harmless, contrasted with the same guy in front of a boxing ring, muscles bulging, looking like he's a heavy weight. I love this concept. I also hope the people who see themselves there will start to think twice about the way they represent themselves.
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