Upper First Rdio Typhoon Promo (2013) :15 (USA)

Available on any device in over a dozen countries around the globe, Rdio provides subscribers on-demand access to over 18 million songs without ever hearing a single ad. In keeping with Rdio’s ad-free format, the Blacklist campaign is not really advertising; rather, it’s a series of visually spectacular art pieces set to newly released music by cutting edge music artists.

"Rdio came to Blacklist with an incredibly open and creative brief, essentially to create something visually stimulating to pair with new music being launched on the service," said Blacklist Executive Producer Adina Sales. "Each of our directors who participate in the campaign bring their own thinking/ideas to the table."

Launched initially on July 23, 2013, Blacklist's Rdio New Music Weekly pieces continue to roll out with new work from Tendril, WIZZ/CRCR and Upper First.

"Interesting, challenging projects always motivate us," commented Blacklist Executive Producer Andrew Linsk. "Not only does the Rdio campaign have a pop cultural impact that is inherently pure, it also provides a degree of creative license and freedom, allowing our directors and artists to express themselves in a way that doesn’t focus on a particular marketing objective. We also recognize that Rdio is an exciting brand in a revolutionary category. We are very proud of the work we've done together thus far, and look forward to more collaborations in the future."

Client: Rdio

Prod Co: Blacklist
EP: Andrew Linsk
Producer: Patrick Gantert

Direction and Post Production: Upper First