Updated Spoiler Alert: Super Bowl XLVII ads you'll see

As we hurl head first to the start of a new year, we get ever closer to the Big Game. So, whilst you’re recovering from your agency’s holiday party, production house party and advertising association party, grab some hair of the dog, some aspirin, and check out who will be in the game come February.

NEW: Ford Lincoln will have its first ad in the Super Bowl lineup. A campaign on Twitter is asking fans to tweet their thoughts on the brand using #SteerTheScript, and Jimmy Falon will then turn the tweets into a 60-second spot. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. Agency: in-house agency HudsonRouge (source)

NEW: Unliever’s Axe will also have its first appearance in the Big Game this year with a 30-second ad titled “Lifeguard” that their press release claims “includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch”. Agency: BBH London (source)

NEW: SodaStream will also join in this year with a spot that will air during the 4th quarter which will kick off their 2013 global ad campaign. The ad will “reveal a fresh take on its provocative new campaign”, “The SodaStream Effect” which was banned in the UK but has been airing in the USA for the past couple months. The Big Game ad is supposed to be a revised version made specifically for the game, “based on the same creative centerpiece.” Agency: COMMON agency (source)
Current spot below. Also see kidsleepy's post here.

NEW: Gildan Activewear will have an ad in the 3rd quarter for their Gildan line. Agency: DeVito/Verdi, New York (source)

NEW: Samsung is reported by AdAge to be back again this year. No other info so far.

UPDATED: Volkswagen, and reportedly the brief said "No dogs". New reports say the spot will tie back to its “Why VW” campaign featuring “simple, human stories” told by owners. Agency: Deutsch LA (source)

UPDATED: Mercedes Benz will air a spot premiering a new CLA featuring Kate Upton (and potentially Usher) with a "tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire" (read: Upton). (source)

Coca-Cola with 3 30-second spots. All we know is that they won't be bringing back the polar bears this year and a spokeswoman said the beverage giant will be in the game “with a new approach.” Agency: Wieden + Kennedy (source)

Best Buy is in the lineup, but no specific news. Stay tuned for more. (source)

Anheuser-Busch InBev will likely have a handful of spots as usual spread out among their different beverage lines. Perhaps some of the time will be used to showcase their new Budweiser Black Crown, similar to using it as a launch for the Platinum beer in last year's ad bonanza. More to come as we hear about it.

PepsiCo.'s Pepsi will be half time sponsor with Beyonce performing. Supposedly, she will also star in an ad set to air during half time as well, and you can see a rumored shot of her on set here.

PepsiCo.'s Frito-Lay/Doritos will be back with two "Crash the Superbowl" spots. Submissions have closed and now they've got voting open on their site www.crashthesuperbowl.com.

Audi of America Agency: Venables Bell & Partners (source)

Hyundai/Kia (source)

Cars.com with one 30-second ad possible kicking off a new campaign. Agency: mcgarrybowen, who was named the site's agency of record in May of this year. (source)

GoDaddy.com says it will be toning down the content a bit to focus on its products but we'll still see Danica Patrick in at least one of two 30-second spots purchased for their .co domains. Then again, their definition of "toned down" may vary from your own. Agency: Deutsch NY (source)

Chrysler Let's see who they pull out this time for their "Imported from Detroit" campaign. Last year's ad featured Clint Eastwood and the year before that they used Eminem (and are still using his music in the ads running now). Agency: Wieden & Kennedy (source)

Century 21 Returning to The Big Game for the 2nd year in a row, Century 21 will debut a 30-second spot early in the third quarter. Additionally, multiple CENTURY 21 pregame commercials and a one hour pregame show sponsorship will tell story of Century 21 agents. Agency: Red Tettemer of Philadelphia (source)

OREO Cookies will mark it's first appearance in the Super Bowl ad fiesta. Earlier in October, it was reported that Mondelez International is pitting longtime ad agency of record, DraftFCB against Wieden + Kennedy to duke it out for the honor of developing the ad which will air. (source)

Sketchers will bring back Mr. Quiggly to promote the GOrun Performace footwear. (source)

Nothing confirmed but likely: Bridgestone, E-Trade, and Career Builder.

LOCAL PLAYS:
MillerCoors is purchasing time on local TV stations in the Great Lakes and Southeast for a 15-second ad for Redd’s Apple Ale.

If you have news, let us know by emailing us or posting it in the comments.

Don't forget to check out 40 years of Super Bowl ads in our archive.