Rihanna accepted the job of performing at the Superbowl when she was three months post-partum. When she performed last night, she showed the world that she's the biggest influencer there is right now.
In the middle of her set list, that shrunk down her eighteen-year career to only 13 minutes of hits combined including “We Found Love,” “Where Have You Been,” “Diamonds” and “Work,” she took a moment to powder her nose.
This prompted everyone to stop googling "Is Rihanna pregnant" (Yes, she is) and start googling "Fenty Beauty", creating a great big spike in search activity for her own brand.
What makeup did she use? Fenty Beauty’s Invisimatte Instant Setting + Blotting Powder which you can pick up directly from Fenty's website, or at Sephora, Ulta, and other well-stocked makeup stores.
Being able to generate that much interest with a quick dab to freshen up has officially made Rihanna the Queen of influencers.