Ubrew - The Legendary Beer Heroes have been found, and we brewed beer with them

I have to say, I thoroughly enjoyed this idea and now wish I was a viral beer hero just so I could help brew a blood orange saison. It's well executed too, I love meeting these heroes and laughed at David Achten de Molen, aka the amazing crowd surfer, saying you could still hear the music in his beer. By treating the subject, which is pretty silly, with the utmost reverence and straight face they made a very enjoyable campaign. I'll drink to that.

After two years of searching, UBREW actually found the beer heroes and made beer with them.

At Ubrew we believe that, deep down, there’s a Beer Hero in all of us. We’re not only selling beer, we’re selling the experience of crafting your own beer. Our name tells it all U-BREW. Our vision is simple: we want to create a beer for every Beer Hero out there. We have found 3 of them, but the search for more continues and we hope to find many more and brew more beer for them”, said Matt Denham, UBrew Founder.

Finding the internets most famous beer heroes wasn't easy, but once they were found UBREW made beers with them that capture their heroic moments.

This was the launch film, where UBREW put out the call to find the internet’s most famous beer save heroes. For all the other beer heroes out there, on the campaign website anybody can sign-up to brew a personalized beer with 40% discount: https://www.beerheroeswanted.com. Yes, you don't have to be the guy who crowd surfed and saved a beer, or the guy who did a kayak-roll to get in on this. 

CLIENT: UBREW LONDON

AGENCY: MCCANN MILAN

MEDIA AGENCY: UM LONDON & REPRISE LONDON

PR AGENCY: WEBER SHANDWICK LONDON

ALESSANDRO SABINI, CCO, MCCANN MILAN

EOIN SHERRY, CREATIVE DIRECTOR, MCCANN MILAN

FERNANDO DOMINGUEZ, CREATIVE DIRECTOR MCCANN MILAN

ADRIAN BOTAN, CREATIVE PRESIDENT MCCANN EUROPE

MIKE OUGHTON, HEAD OF COPYWRITING, MCCANN LONDON

MIKE COOPER, DIGITAL DIRECTOR, MCCANN EUROPE

NICOLA GUARINO, HEAD OF SOCIAL, MCCANN LIVE MILAN

MICHELE VIRGILIO, HEAD OF PRODUCTION, MCCANN MILAN

VALENTINA CATESE, PROJECT MANAGER, MCCANN MILAN

CARMEN BISTRIAN, CREATIVE EXCELLENCE MANAGER, MCCANN EUROPE

PRODUCTION HOUSE, THINK CATTLEYA