This is the story of a little old lady who takes her little walk around the old town (Gamla Stan) in Stockholm. She manages to avoid all sorts of accidents along the way, someone almost drops flowers on her. A beer keg rolling downhill misses her narrowly. A piano drops onto the street just as she's left. But then she finds some children playing football (soccer), and eager to join she kicks the ball back. Ooops!
Trygg-Hansa's tagline : sooner or later you'll need insurance appears as a super.
Trivia, anyone familiar with the old town will recognize all the streets, it seems fine up until the piano shot where she's walking back to where she just came from, and it gets more disjointed from there.
Client: Trygg-Hansa
Advertising agency: Young&Rubicam, Stockholm
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This was before global advertising Swedes were great at creating advertising around everyday life with everyday people and a spice of humor. At the cinema people used to come a bit earlier so they wouldn't miss the short film ads before a new movie. Full of warmth and laughter.
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