Troika Design Group Creates Nine-Spot ID Package for Food Network

Troika Design Group goes on its fifth outing for long-time client Food Network. Entitled "Food Is..." the new promo campaign comprises nine five-second spots that fuse gorgeous live-action (shot by DP Steve Moses) with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways.

Each ID leads with the graphical super “food is…” and answers this question in a surprising way, with clever text and creative camera work revealing the twist in each spot. In one ID, “food is…” segues into gleaming oysters on ice flamboyantly garnished with pearls, caviar and lemon peel, alongside the word “style.” In another, “food is…” is imbued with deep meaning, as a turntable shot of a spliced open fortune cookie is tagged with the word “wise.” Food can also elicit strong emotion, as evidenced by the delicate way two pears are lensed nuzzling next to the super “romantic.” Troika was also involved in creating the IDs’ atmospheric electronic soundtracks along with composer Rob Cairns, which range from sultry R&B tunes to bombastic classical organ, lively big band and everything else in between.

To check out the work and to download imagery, visit: https://www.troika.tv/press/food_network/

CREDITS
Client: Food Network
Title: “Food Is…” ID Package, 9 x .05 second IDs
Airdate: September 30, 2005
Design/Production Co: Troika Design Group / Hollywood, CA
Executive Creative Director: Dan Pappalardo
Director: Dale Everett
Producer: Joan Zierler
Designer: Heather Kim
Designer/Animator: Justin Nardone
Animator: John Clark
Coordinators: Josef LeBeau & Jessica Ferguson
DP: Steve Moses
Telecine: R!ot
Composer: Rob Cairns