The Tree Book Tree - when planted it grows a tree (2015) 2:00 (Argentina)

To teach children that books come from trees, FCB Buenos Aires and children’s book publisher Pequeño Editor made a unique book for children that when planted, grows a tree. The Tree Book Tree, is written for kids 8-12. The book is made with acid-free paper, jacaranda seeds and ecological ink. Love how we get to see the book being lovingly hand stitched as well.

Name Company Position

Tony Waissmann FCB Buenos Aires Executive Creative Director

Diego Rubio FCB Buenos Aires Creative Director

Sebastián Fulgencio FCB Buenos Aires Creative Director

Emiliano Cortez FCB Buenos Aires Art Director

Dardo Pérez FCB Buenos Aires Copywriter

Daniel Arango FCB Buenos Aires Copywriter

Fabiana Antonelli FCB Buenos Aires General Account Director

Gabriel Lancioni FCB Buenos Aires Production Audiovisual Director

Marcelo Atencio FCB Buenos Aires Production Graphic Director

Maximiliano Ibarra FCB Buenos Aires Production Audiovisual

Federico Miri FCB Buenos Aires Production Audiovisual Assistant

Guido Cassini Guido Cassini Director

Jerónimo Montalvo Twins Music Musical Producer

Raquel Franco Pequeño editor Director

Diego Bianki Pequeño editor Art director