Tramontina "The Bible of Barbecue"(2014) 2:20 (Brazil)

Brazilians love their barbecues. A good churrascaria is an all day affair and the grill tender is an artist. there s a lot of reverence involved. So it makes sense someone would write the Barbecue Bible. And that someone was kitchen supply company Tramontina.

Fun idea, creating a book made of charcoal and paper to use as a fire starter. But there's also a page made of salt, a sharpening page, a wooden cover to use as a chopping board, and an apron.

Between this and WATERisLIFE's Drinkable Book it seems that this is the Year Of The Book.

Client: Tramontina
Agency: JWT Brazil
Title: The Bible of Barbecue
Chief Creative Officer: Ricardo John
Creative Director: Erick Rosa, Diego Wortmann
Head of Art: Fabio Simões
Art Director: Lucas Reis
Copywriter: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte
Photography: Régis Fernandez
Illustration: Estúdio Olho Bala, Lucas Reis
Production Company: Santa Transmedia
Director: Gustavo Gripe
Motion Designer: Guilherme Krolow, Filipe Birck
Director of Photography: Raul Krebs
Audio Production: Antfood