Toyota are simultaneously riding the waves of net-popular memes while mocking them, and then riding it again. This way you can get your cute cat video dose at the same time as your gather information on cars. Isn't that right Mr Porridgefield? Porridgefield? Whatever happened to classic cat names like Chairman Meow, Sir Hurkenstein, The Duke of Hurl, Lady Spewtastic, Lord Launch Lunch or just straight up "Hairball launcher 2000™"? See also the Toyota "annotations" ad where the youtube annotations feature is mocked and used until they cover the whole screen. It's like an avalanche.
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Have you seen the youtube pre-roll ad that can be skipped after 5 seconds? The woman covers a feature of the car, and then assuming the viewer has clicked 'skip', she lingers as if she's not being watched anymore. Once she "realizes" the viewer is still there, the situation becomes humorously awkward. I think it's a very clever way for advertisers to deal with a 5 second opportunity to connect with the audience.
I can't find the clip. If you have the link, please let me know!
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PermalinkI'm looking for it too... Did you ever find it?
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