Back in February we mentioned the launch of Toohey's "For the Love of Beer" campaign. Today it was announced that the Alcohol Beverages Advertising Code has reconsidered the ads (after pre-approving them) after two complaints from consumers. The 90-second version was dumped, the 60-second spot was re-edited, and four billboards were dropped. The ABAC found the ad promoted excessive drinking and the mood-changing effects of beer. A spokesman for ABAC would only say that the changes Lion made to the campaign were "extensive and expensive".
Other complaints went to the The Advertising Standards Board related to sexism and taste, which come under the general advertising code, for its depiction of two women being propelled into the air as a sacrifice to the gods and the frame of a man standing at a urinal. The ASB dismissed the complaints.
In other beer news, it looks like we might be seeing the follow up ad to Foster's Big Ad sometime before Christmas.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
It will be interesting to see what Foster's comes up with.
- reply
Permalink