This little old lady with her cute little hat, flowery dress and perfectly coiffed hair has but one problem. Her face is so ugly she literally cracks the mirror when she smiles at it. Ah! But it gets worse! She smiles at the man at the bus stop, which cracks his glasses. She smiles looking out the window, and of course that cracks too. So silly already, the ad brings the glass-cracking gag to a crescendo when she enters an electronics and watch store. And then, there's Timex. The watch that takes a licking and keeps on ticking. Our little old lady is happy.
Ad agency: Fallon McElliot
Tag: 'It takes a licking and keeps on ticking'