“As clients integrate digital into their marketing to an increasing degree, our expertise and services have had to expand,” says Arthur Fleischmann, President and co-founder of the agency, john st., that he and his partners launched in 2001. “We continue to invest in top digital talent across the agency, so our clients are working with the brightest minds in the industry.”
Digital services will be led by Tom St John, an accomplished entrepreneur with over 15 years of experience building global digital media and consumer internet businesses from concept through to final acquisition. Some of St John’s successes include Makeup.com, Automobile.com and Searchforvideo.com. Prior to joining john st., Tom co-founded Kontexto, a real-time content analytics platform used by large media publishers around the world.
“I feel that john st. has done some of the most innovative digital work in the country for some time now, but I believe that there is room for them to lead the broader digital discussion with clients,” says St John. “Analytics, social ROI, branded content, mobile advertising, online video — these are just some of the challenges our clients are facing, and we can help them maximize those opportunities.”
The next six months will see john st. continuing to build its team including digital strategy, development, marketing and analytics. “Tom is a very smart and passionate guy,” says Angus Tucker, Executive Creative Director at john st. “He's got that ‘start-up’ mentality that we love, and he is a voice at the table that we want to push not only our thinking but our clients’ as well.”