TAC "Rethink Speed" (2016) 1:00 (Australia)

Every speed has a consequence as demonstrated by this spot that is a harrowing. Speed doesn't necessarily cause the accidents, but it does determine the severity of the injury. This spot depicts an accident with seven different outcomes between a car, and a boy on a bike. At the slowest speed the accident is avoided. At the highest? A bike is flying through the air while the car ends up wrapped around a pole. So do the right thing-- slow down. You can't stop the unexpected from happening. But you can control your speed and minimize the damage. Food for thought, no?

Client: TAC
Samantha Buckis - Acting Manager, Road Safety
Paula Vigorelli - Manager, Marketing
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Stephen de Wolf & Evan Roberts
Art Director: James Orr
Copywriter: Elle Bullen
Senior Planner: Matt Pearce
Agency - Executive Producer - TV: Sonia von Bibra
Senior Agency Producer TV: Lisa Moro
Agency Producer - Print: Nicholas Short
Agency Producer Digital: Maryne Muroni
Paul McMillan - Managing Director
Naomi Gorringe - Group Account Director
Kate Joiner - Project Director
Nicole Bishop - Account Executive
Production Company: Finch
Director: Christopher Riggert
Producer: Kate Merrin
Managing Director/EP: Corey Esse
Production Designer: Lucinda Thomson
DOP/Cinematographer: Lachlan Milne
Editor: Johanna Scott - The Butchery
Sound Design Arranger: Paul Davies - PD Sound Design
Music Track & Artist: Byron Scullin - Level Two Music
Music Production Company - Level Two Music
Post Production Company - Offline - The Butchery
VFX: Blackbird