This, ladies and gentlemen, is formulaic retail advertising at its best: Throw a whole bunch of facts and figures at the viewer, juxtapose it with some musician and then take one word from the musician's song like "beautiful," as if it's answering the voice over and cue the Incredible Offer™ with terms and conditions applying.
T-Mobile has a lot of coverage now and they have a deal on the iPhone 6. This retail spot stars EDM artist ZEDD. In it we get to see ZEDD using his phone in all kinds of places. To show you how big the coverage is. They throw a lot of facts at you that make no sense like T-Mobile is 4 times better in buildings." 4 times better than what? Or do they mean if I enjoy T-Mobile outside, I'll enjoy it 4 times better inside? I don't know and I'm not going to read the legal to find out it's a nonsense accolade.
Client: T-Mobile
Agency: Publicis Seattle
Producer: Kelly Green
Creative Team: Jason Lucas, Earl Wallace, Alex Ohannessian, Jon Swihart
Account Team: Adam Thomason, Christie Mattern
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