There's an easier way to prepare a tuna salad than doing so on a motorcycle. Yeah but doing it on a motorcycle is all kinds of badass, though.
Client: Sunkist
Agency: Y&R Israel
Guy Bar - CEO & Chief Creative Officer
Oren Ben-Naim - Creative Director
Art Director: Shiran Damari
Copywriter: Irmi Nir
Deputy CEO – Yuval Vaingast
Account Supervisor – Liana Kadis
Account Manager – Mor Avinu, Shir Gliksberg
TV Producer – Lirona Spivak
Production company & post production – Og
Director – Eli Sverdlov
VO – Yoav Cohen
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Inspired by the Japanese ad where they fired a prawn out of a cannon and coated it in sauce as it flew through the air. I'm using the word inspired generously, you understand.
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