Battery and Havas Media announce today the launch of a new campaign for the 2021 Sundance Film Festival. The pair executed the creative & media strategy for this campaign including social, digital banners, and :30 film running across multiple video platforms. Sundance’s new virtual platform allows attendees to experience the festival online for the first time.
“This is a totally unique project, for our unique times,” said Battery Creative Director Michelle Nam Fischer. “In this extraordinary year of isolation, the Festival recognizes the essential need and desire to connect. So this year we’re also helping the Festival use this as an opportunity to reach new audiences who can now access the Festival in a way that works for them."
“With this largely online festival we’ve crafted a new Meaningful Media Experience that connects with potential attendees using customized addressable audiences who likely have never had the opportunity to attend the festival before,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “As part of this campaign we also activated our Social Equity Marketplace that enabled us to use publishers that are traditionally underrepresented in the marketing industry and reach new, more diverse audiences for the Sundance Film Festival.”
The 2021 Sundance Film Festival will premiere more than 70 feature films on their custom online platform over the course of seven days, January 28-February 3. There also will be a network of independent Satellite Screens—art house cinemas, drive-ins, and pop-ups—across the country screening portions of the program. The online Festival is slated to begin January 28, 2021. Tickets are on sale now at festival.sundance.org.
Battery
CCO: Philip Khosid
Head of Brand: Mike Parseghian
Head of Strategy: Sean McNamara
Jr. Strategist: Casey Hoeschler
Head of Production: Danielle Tarris
Producer: Tyler Divine
Exec. Creative Dir: Scott Brown
Creative Director - Design: Drea Schneider
Creative Director - Writer: Michelle Nam
Brand Coordinator: Elijah Patterson
Sr. Brand Manager: Liberty Padre
Production Company : Good Form
Designer: Jullian Ablaza
Music and sound design: Jeff Moberg
Havas Media
President, Chicago & Canada: Lisa Evia
SVP, Client Lead: Kaitlyn Murphy
Media Supervisor: Jenn Mevorah
Media Planner: Alexandra Dorr
Associate Director, Social: Ashley Fletcher
VP, Group Director, Programmatic: Sarah Koch
Senior Programmatic Strategist: Tom Watson
Programmatic Trading Manager: Mandaline Dunne
SVP, Group Director, Analytics: Becky Prindable
Analytics Supervisor: Bob Burkhardt
Analytics Specialist: Jenn Rodriguez
Ad Ops, Supervisor: Chris Bridenstine
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