Starbucks made some branded content for OUTtv starring Bianca Del Rio and Adore Delano, fan favorite drag queens from the sixth season of RuPaul’s Drag Race. It has all the potential of being fabulous, darling, with the outrageous makeup and drag queens who believe caffeine is the solution to stress. This makes sense though, lord knows Bianca needs some extra oomph to be able to hold those eyes open, I'm sure those eyelashes weigh a ton. So while we have the perfect kooky reality TV celebs for this target, I'm still a little disappointed as I know Bianca could have delivered much harsher lines, and Adore could have snapped right back. Oh, Starbucks, you went out of your way to produce content specifically for the LGBT network, and yet it ended up so... square.
Client: Starbucks