Though the public often forgets, agency folk know that broadcast TV is free
because ad dollars pay for it. In fact, back in the early days of broadcast, agencies helped clients produce the shows they sponsored.
Except for several soap operas which are still produced by P&G, this trend has faded over the decades--until now.
According to this article, clients and agencies have realized that they can do as good (bad) a job as TV producers in coming up with programs. Plus, weave product plugs into the content.
Great news for all those creatives looking to make the transition from 30 seconds to 30 minutes without touching an infomercial.
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