“I was so full of anger after being bullied, abused and humiliated for years, but I didn’t have the courage to do anything about it. Tony gave me the strength to fight back” says Anna.
The thing about creating a wacky and subversive satirical world is that is still needs to follow certain internal consistencies. The juxtaposition between a bright and enthusiastic cereal character and a dark deed is a source of humour in this spec ad, but the internal logic is ill considered. It's not like one can just pick up a suicide vest at the 7-Eleven. I feel like they missed an opportunity here; a twitchy junkie robbing the place for her next fix would have made much more sense.
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You're missing that this is the woman being beaten by the cops in one of the other fake Tony ads. There's your internal logic.
This all cost a lot of money and time. 3 full ads so far, shot on multiple locations with ample extras, pro cinematography, pro sound, and decent cgi. This is no half-assed prank or spec work. There's a point to it but we don't know the endgame.
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PermalinkDavid knows. See also the article about those Tony The Tiger spots.... here, and the interview that David did with Jani Leinonen, where Jani Leinonen refused to be named.
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