Society of Grownups - Double Garage - (2015) :30 (USA)

They brought the double rainbow guy out for this. Double garages. Oh yeah. It's so beautiful but you'll need 20% down and it's all so confusing, man.

Created by Boston-based ad agency, The Fantastical and shot by by Paul Goldman of production company ModOp Films, Hollywood, the five spots are humorous takes on those grownup moments when you need to know about sorting your money out. Like when you negotiate your salary , plan a surprisingly expensive wedding, would rather put your head in a tarantula terrarium than talk about money planning, and when you ponder retirement.

“Society of Grownups is reaching out to Millennials, so we needed to craft messaging that wasn’t only relevant and sharable, but moved at the speed of their social feed,” Steve Mietelski, Fantastical’s Managing Partner/Chief Creative Officer, says. “This isn’t really a traditional campaign. We wanted each “panic moment” to look and feel different because, in reality, you would freak out in a completely different way trying to negotiate a raise than you would buying a house.”

Client: Society of Grownups
Project: 5 online ads

Agency: The Fantastical, Boston, MA
Chief Creative Officers: Michael Ancevic , Steve Mietelski
Creative Director: Kerry Downey
Art directors: Iona Holloway, Samantha Hodian.
Writers: Kerry Downey, Steve Mietelski, Talia Nutting, Talia Glickman-Simon
Executive Producer: Susan Poor
Account Director: Jenn Foster

Production Company: ModOp Films, Hollywood, CA
Director: Paul Goldman
Executive Producers: Rossi Cannon, Steve Schofield
Line Producer: Beth Pearson

Edit: Chandelier Films, Boston, MA
Editor: Christo Tsiaras
Post Supervisor: Glenn Chalek

Finishing: Edit Bar, Boston, MA
Color Correct & On-line: Charlie Coffou
Audio Mix: Aberrant Sound, Boston, MA
Engineer: Brian Sargent