Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head. By not being them, they are actually being pro women's rights, not sexist, not chauvinist pigs. I think this is quite an irreverent comment on society. I'm also guessing it'll go over the heads of a lot of people who will take it the wrong way.
"You want to hear a filthy word? Gender Bias."
Great comedic timing.
Agency: Clemenger BBDO Melbourne
Marketing Director Matthew Graham
Group Marketing Manager Brad Cole
Creative Chairman James McGrath
Executive Creative Director Ant Keogh
Copywriter Andre Hull
Art Director Lee Sunter
Senior Producer - TV Lisa Moro
Planning Director Michael Derepas
Planner Matt Pearce
Group Account Director Jennifer Chin
Senior Account Director Tim Clark
Director Nick Kelly, The Sweet Shop
Camera Operators Andrew Dunlop / Chas Mackinnon / Jimmy Harmsworth
Editor Graeme Pereira The Butchery
Producer Nikolas Aulich, The Sweet Shop
Production Company Wilf Sweetland (MD) / Edward Pontifex (EP), The Sweet Shop
Post Production Company The Butchery / The Refinery
Flame Artist Eugene Richards, The Refinery
Sound Designer/Engineer Stevo Williams, Flagstaff Studios
Sound House Flagstaff Studios
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LOLZA!!
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PermalinkThis advertisement is a problem because it implies that construction workers are NORMALLY sexist assholes who objectify women on the street. By saying that, when construction workers are not themselves, they treat women respectfully, it reinforces the stereotype that construction workers are sexist assholes when they are being themselves.
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PermalinkOnly if you read it literally.
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PermalinkHello Brown University! Do they have many construction workers in the ivory towers where you live?
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