Smith & Riley's Garage - "make an ad so dumb.." - print

You've seen the commercials Slow Motion, Fly and Time Travel. Now look at the press ad and consider for a moment.. is it possible... is the tagline back? You know, the tagline, the one that ties the whole campaign together like a ribbon. The line that adsplains what you just saw and also doubles as a description of the products benefits. Like "Takes a licking, keeps on ticking" for Timex. Like "Use it to start something" for Zippo. It's not a question, like "Got Milk?", it's not an order, like "Don't leave home without it". It's "Australian for beer" or "You can't top the copper top". It's fun.

I can see how this concept could run forever. Dare I say that is.... *puts on sunglasses*.. Kind of genius?

Client:Seth & Riley's Garage
Clients: Olga Lee, Valeriya Krynetskaya, Thomas Lohren Busch
Agency: Duval Guillaume
Executive Creative Director: Geoffrey Hantson, Katrien Bottez
Art Director: Lennert Vedts
Copywriter: Jeremie Goldwasser
Strategic Director: Piet Wulleman
Digital Strategic Director: Kris Hoet
Account Director: Elke Janssens
Account Manager: Jochen Van Lysebettens
Digital Strategic Planner: Sophie Jadoul
Agency Producer: Marc Van Buggenhout, Tuyen Pham Xuan
Production Company: Hobby Film
Director: Oskar Bard
Executive Producer: Calle Isberg
Producer: Erik Liss
DOP: Kjell Lagerroos
Postproduction: Hobby Film & Postmenn
Sound: Johan Isaksson, Postmenn & STOPP
Editor: Håkan Wärn, Oystein Dyb, Frederik Nordstedt, Stefan Ström, Gregers Dohn
Read more at http://adland.tv/commercials/smith-rileys-garage-fly-2014-45-belgium#JqT0ZjcDvxEEvsWl.99