Slim Jim "Cats" (2014) :15 (USA)

After a decade of owning the internet, Slim Jim tries to portray cats as "uncool."

You know what's uncool? A VO that shouts about "meat sticks," while headless people dressed in pastel, dance against a blue wall. That's uncool.

Client: Slim Jim (ConAgra Foods)
SVP – Content Creation, ConAgra Foods: Dave Linne
Director – Content Creation, ConAgra Foods: Patrick Brennan

Agency: DDB California
GCD: Travis Parr
Art Director: Madeline DeWree
Copywriter: Tyler Booker
Senior Producer: Rob Lee
Production Company: MJZ/Soft Citizen
Director: The Pelorian Brothers
Producer: Merrie Wasson
Editorial: Cutters
Editor: Matt Walsh
VFX/Online: Flavor
Planning Director: Mark Rovai
Senior Strategist: Jaime Harrelson
SVP Group Account Director: Kristin Barbour
Account Director: Nancy Bernacchi
Account Supervisor: Jordan Wood
Account Coordinator: Rose Valderrama