In New York, thousands of homebound elderly have to worry about where their next meal comes from.
Or when.
Simply because they're too frail to go to the supermarket or too weak to even cook.
Unfortunately, government money only provides meals Monday Through Friday. So, for the past 10 years, Citymeals-on-Wheels has been supplying the homebound elderly with meals on weekends and holidays, times when they otherwise would go without.
Agency: Della Femina McNamee / New York
Client: City Meals on Wheels
Art Director: David Leinwohl
Copywriter: Larry Silberfein
Photography: Ken Nahoum