Here's a new Reynolds Wrap Aluminum Foil ambient media campaign created by Saatchi & Saatchi NY . How do you make people notice something so drab as aluminum foil? Easy, use those iron gates that are everywhere in New York city.
Agency: Saatchi & Saatchi NY
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano
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How perfectly silly! Let's call attention to an ugly iron grate by making it appear to be aluminum foil! Let's make it appear that the storefront is being protected by a slim sheet of Reynolds Wrap! And can you actually purchase the product inside? Dumb on every single level.
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PermalinkIt's just a gag, I don't hink it's meant to do anything other than visually reference a sheet of aluminum foil. A passerby spots the board, makes the connection, and she/he will make a purchase or not.
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PermalinkI think it works.
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PermalinkSo, how long did that steel grate stay without grafiti on it?
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