This new campaign aimed at millennials who are thinking about joining the armed forces, shows what a day in the life of a RAF member is like. And these are real RAF members, too. As you can see, it's no ordinary job. And while it seems at first like they're on a camping trip they are actually training and learning survival techniques. By the end of the expedition they are a much stronger team than when they started. Because in the RAF, you are part of a team.
Client: Royal Air Force
Agency: WCRS (Engine)
Executive Creative Director: Ross Neil
Creative Director: Ben Long
Creatives: Jason Keet, James Hodson
Agency Producer: Alex Honnor
Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Park Village
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post-Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father sound design
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