Did you know that 320 people day die in the UK from smoking related diseases? Well, this is what their bed looks like as envisioned by by Ed Edwards & Dave Masterman at Chi&Partners.com
Advertised brand: THE ROY CASTLE LUNG CANCER FOUNDATION
Advert title's): DEATHBED
Advertising Agency CHI&PARTNERS LONDON UK
Agency website: http://CHI&PARTNERS.COM
Creative Director: EWAN PATERSON
Art Director: DAVE MASTERMAN
Copywriter: ED EDWARDS
Photographer: STOCK
Designer: KYLIE MCLEAN
Published/Released/Aired (Month, Year): 23/03/09
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Subtle always goes down well in the UK, but this might be a bit too subtle. I didn't get the punchline for a while.
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PermalinkI don't think smokers find it subtle. I was about to light that bed up.
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PermalinkI don't smoke filter tips, so I didn't get it until I read the comment above. The hospital bed looks plenty scary, though.
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PermalinkIt is a great graphic. And I felt silly that I did not spot the cigarette straight away. Sticks in the mind long after i have seen the poster. Well done Dave and Ed. - Ash
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