If you watched Comedy Central over the Thanksgiving holiday weekend, you might have caught its broadcast of the Thanksgiving "Holiday Parade from Hell, MN," produced by Los Angeles' Riverstreet Productions.
Set in the fictitious Minnesota town of Hell, the spots star Scott Adsit, a Second City alum, and former "Daily Show" correspondent Beth Littleford, as hosts who provide commentary on the parade floats, which have titles such as "Dad's New Wife," "DUI"--a.k.a. "Drunk Uncle Invitational," and "Cousins with Benefits." The floats take inspiration from the hard cold reality of many family Thanksgivings and the dark, often uncomfortable, but funny truths.
The campaign promotes Comedy Central's Xbox promotion, in which an Xbox 360 was given away every hour during the four-day Thanksgiving weekend.
Super adgrunts view the ads here:
Comedy Central - Kissing Cousins
PRODUCTION CREDITS
Client: Comedy Central
Title: “ThanxGiveAway Holiday Parade from Hell”
Airdate: November 24 through November 27, 2005
Client: Comedy Central:
VP/Creative: Bob Pederson
Head Writer: Darry Logan
Art Director: Chris Scarlata
Director, Promotion & Marketing: Heather Zarnett
Creative Agency: Rivestreet Productions/Los Angeles, CA
Creative Director/Co-Director: Michael Blum
Creative Producer/Co-Director: Jay Lehrfeld
Executive Producers: Michael Blum, Tracy Pion
Writers: Steve Millunzi, Matt Leuthe, Chris Reed, Darry Logan, Jay Lehrfeld, Rob Hampton, Jim Dubensky, Murray Valeriano
Production Company: Riverstreet Productions/Los Angeles, CA
Directors: Jay Lehrfeld, Michael Blum
Line Producer: Denny Tedesco
DP: Chris Bottoms
Where Shot: Sony Pictures back lot/Culver City, CA
Graphics and Animation: Comedy Central
Production Designer: Chase Harlan
Special Float Designs: Wayne White
Editorial Facility: Riverstreet Productions/Los Angeles, CA
Editor: Kevin "Bubba" Anderson
Assistant Editor: Sal Jurado
Finishing/Color Correction: Hit Squad/Santa Monica, CA
Compositor: Rodney Asher
Sound Design/Mix: Post Plus Sound/Burbank, CA
Music: Granada Hills High School Marching Band
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