Cardi B stars in "Nails," for Reebok as part of the campaign "Sport The Unexpected." Agency Venables Bell & Partners teamed with Cut+Run's editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin' collaboration between the performer and brand.
It gets weird, so weird I have a sudden craving for skittles, as Cardi B gossips with her friend about a guy:
"I think he's cute, but I don't think he's not calling me in two days cute, you know?"
Suddenly, all action in the salon stops when they discover her shoelace is untied on her pristine sneakers. Magical CGI nail growth later, she "nails it" and concludes the spot with a groanworthy pun.
As an aside, I need to find me a salon like this, I want to be gossiping with my girls all day while getting everything done in a colorful setting. The art direction here is popping, and I guess we can conclude so are the shoes in the collaboration?
Client: Reebok
Title: “Sport the Unexpected”
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Byron Del Rosario
Art Director: Victor Roa
Copywriter: Sam Bauer
Director Of Integrated Production: Hilary Coate
Produer: Melanie Fedunok
Production Assistant: Mandy Tripp
Account Director: Kristin Obi
Account Supervisor: Jessica Zou
Account Manager: Patrice Boswell
Business Affairs Manager: Sametta Gbilia
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Alexis Zabe
Partner/Managing Director : Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Alexis Ross
Editorial Company: Cut+Run
Editor: Ben Campbell
Assistant: Ramon DeSouza
Producer: Jess Manning
Executive Producer: Deanne Mehling
VFX: The Mill
Creative Director: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin
Sound Design/Mix/Music: Barking Owl
Track: Original ‘Nails Did’
Composer: Jacob Plasse
Mixers: Mike Franklin, AJ Murillo
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I kinda like this commercial. Just because of the nails.
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