Redesigned Candystand.com

So, I've been a really big fan of Candystand.com for years. They pretty much created the advergame category/industry have been crazy-successful despite a design that...er...was un-designed!

Looks like that's all changed. They've completely relaunched and I am digging their new design: https://www.candystand.com

In this business, we often flock to the whiz-bang video sites, but this is purely brilliant marketing at it's best. Think about it -- consumers want games and advertisers want impressions. These guys have never let their need to get impressions interfere with delivering wonderful content for their consumers. Something that we all, in this business, can take note of.

Congratulations, Wrigley for showing that you'll utilize this fantastic tool. I can't wait to see what's in store!

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