Range Rover Sport - "Set Free" -(2008) :30 (USA)

Irvine, California-based agency Young & Rubicam Brands recently turned to HSI Productions' director Gerard de Thame and the VFX artistry of a52 -- plus Union Editorial’s editor Jim Haygood and other talents from The Syndicate, Hum and POP Sound -- to create an adrenaline-inducing :30 spot for the new Range Rover Sport entitled "Set Free." The spot debuted on broadcast and cable outlets last Friday.

DEBUT DATE: 3/13/08

CLIENT: Land Rover

AD AGENCY: Young & Rubicam Brands
CITY/STATE: Irvine, CA
EXECUTIVE CREATIVE DIRECTOR: Anthony di Biase
GROUP CREATIVE DIRECTOR: Miles Turpin
ASSOCIATE CREATIVE DIRECTORS: Jeff Heath, Brian Morgan
EXECUTIVE PRODUCER: Christopher Coleman
ACCOUNT DIRECTOR: Stephanie O'Curran

PRODUCTION COMPANY: HSI Productions
CITY/STATE: Culver City, CA
DIRECTOR: Gerard de Thame
EXECUTIVE PRODUCERS: Maddi Carlton, Fabyan Daw
DIRECTOR OF PHOTOGRAPHY: Mick Coulter

EDITORIAL COMPANY: Union Editorial
CITY/STATE: Los Angeles, CA
EDITOR: Jim Haygood
EXECUTIVE PRODUCER: Michael Raimondi
SENIOR PRODUCER: Megan Dahlman
ASSISTANT EDITOR: Paul Plew

VFX & FINISHING COMPANY: a52
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Ron Cosentino
PRODUCER: Heather Johann
LEAD FLAME ARTIST: Simon Scott
FLAME ARTISTS: Marty Taylor, Michael Bliss, George Cuddy, Carlos Morales
AFTER EFFECTS ARTIST: Cladia YiLeon

TELECINE COMPANY: The Syndicate
CITY/STATE: Santa Monica, CA
COLORIST: Beau Leon

MUSIC COMPANY: Hum
CITY/STATE: Santa Monica, CA
CREATIVE DIRECTOR: Jeff Koz
EXECUTIVE PRODUCER: Debbi Landon
PRODUCER: Chanel Scott
COMPOSER: Hirotaka Matsuoka
SOUND DESIGNER: Dan Hart

FINAL MIX: POP Sound
CITY/STATE: Santa Monica, CA
MIXER: Peter Rincon
EXECUTIVE PRODUCER: Susie Boyajan