BBDO Detroit and Director Paul Cotter of Z group films have teamed up to create some web-only spots for Dodge. The microsite RamRash.com features a handful of ads which portray people inflicted with a rash in the shape of the Dodge logo. The rash apparently causes folks to become stronger and more assertive.
Superadgrunts, read on to check out the spots.
Rutting:
Bathroom/Bump:
Maneuver:
Field Report:
Battering Ram:
Wedding:
src="adland.tv/odge-ram-rash-rutting-2006-045-usa">
Bathroom/Bump:
Maneuver:
Field Report:
Battering Ram:
Wedding:
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I read about this in Automotive News Europe way back in February when the "viral campaign" was launched.
And at that time the headline was "Dodge hopes European ad rash is catchy".
Obviously it wasn't. And for good reason.
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