Rainbow Parking

Look what color can do:

It can even give you free parking!

Free parking in Eilat, the country's #1 tourist city,

sponsored by Israel's largest paint retailer

As part of its "Color Month" campaign, paint retailer Tambour

sponsored free parking on Eilat's "Hotel Boulevard"

The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,

painting the sidewalk borders in all the colors of the rainbow.

Anyone parking on a color got to park for free.

Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign

and cut the ribbon opposite one of the boulevard's main hotels.

In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.

In Israel there are several distinct colors to mark parking regulations:

Red-White = no parking

Blue-White = paying parking

And now, look what color can do:

Rainbow parking = free parking for everyone!

Name of project: Rainbow Parking = Free Parking
Client: Tambour

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Date: Feb. 2010

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi