VIA Rail "Ketchup" (2017) :15 (Canada)

VIA Rail wants you to change your habits. Not just your habits like putting ketchup on everything but also habits of not taking the train. I like how the train sound comes in when the person ponders the question "Why don't you take the train," but this is a bit of a head scratcher. I have no idea why they don't take the train and they don't really offer any reason or incentive for me to change my habits. I realize you can't do it all in a fifteen second pre-roll ad, but a little selling point would have helped. See the other two here: Selfie Poker

Advertiser: VIA Rail Canada Agency: Cossette Media agency: Touché! Digital agency: Tink