The RAC has a new advertising campaign running in national UK newspapers. There are two executions, spread over double pages using full color. The ads provide advice on motoring, from exercises to avoid stiffness on long drives to the toxic nature of bird poo.
"In car exercises":
Copy: You don't have to be at 30,000 feet to suffer circulation problems.
RAC Patrolman Andrew Waters picked up this idea on a flight to Florida. Could be handy on a drive to Frinton too.
"Pigeon":
Copy: Some emissions are harmful to cars.
Bird poo is acidic, so always clean it off as quickly as you can, advices RAC Patrolman Philip Butcher. Oh, and if you've got a sunroof, best be careful where you open it.
RAC
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
