Quriosity Productions director Michael Maes’ new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just steal the spotlight, they bask in it too. Playing like a trailer for an Oscar-winning movie, this spot transports you from caves of cheddar and valleys of jalapenos to inside the chip bag itself. The flavor cues are working with every shot, captured using macro style lensing. Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine.
Working with Quriosity’s own editor Rob Sheppard and the top-notch effects artists at The Mill, Maes’ vision was able to come to life. Commenting on the editorial side of the project, Sheppard says “it was a joy piecing this edit together, especially with the footage being so beautiful and the boards being so creative! It was a pleasure working alongside The Mill, as well. Love the collaborative process that finalized in an incredible piece.”
Post + Production Company: Quriosity Productions
Director: Mike Maes
Director of Photography: Chris Rejano
Art Director: Andy Mason
Special Effects: Scott Coleman
Executive Producer: Qadree Holmes
Producer: Marsie Wallach
Post Producer: Mike Trivisonno
Editor: Rob Sheppard
Post Production Company: The Mill
Executive Producer: Jenny Lumpkin
Producer: Rachel Burke
2D Lead: Sal Wilson
2D Artist: Alex Koester
Colorist: Oisin O’Driscoll
Color Assist: Cassie Benedict
Design: Zach Landau and Adrian Navarro
Media Contact: Qadree Holmes, q.holmes@quriosityproductions.com, (312) 957-8609
About QURIOSITY Productions, Post + Photography
Quriosity Productions (www.quriosityproductions.com) is a minority-owned creative diversity boutique specializing in video production, post production and photography. Based in Chicago and Los Angeles, Quriosity’s goal is to present to the market an MBE that can meet the challenges of working with brands while delivering exceptional service for our advertising clients. We want to be known for representing and employing a diverse creative talent roster, including women and minorities, who ultimately deliver recognizable results with a positive social impact.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
