It goes without saying we're pretty insulated over here in the United States. Nowhere is that more evident than in the fact that we've yet to ratify an international mine-ban treaty. Maybe that's because we've never had to live with the horror of landmines. Now comes this spot that brings it into our own backyard. Pretty intense.
Film by Brooklyn Brothers
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PermalinkYo. Via Brandon's textURL posting here I found out that BoingBoing.net Posted about this ad as well. Which is great, really, as they have loads of traffic and that I guess means that this sway/pro-bono ad has truly gone viral. It's even spreading in torrented form, great news!
I guess it needed the shocking effect to get that far, I mean, to spread on the web. I wasn't all to shocked by it, it's a great thought in a near classic pro-bono ad style and could just as well have been made in the 80s in the UK. Basically I figure that it's just a pretty good ad. You need to get jolted a bit when it comes to serious topics like this. IMHO YMMV.
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