Prudential - The Fisherman - (2015) :60 (South Africa)

This is the well crafted story of a fisherman's steady grind with his grandson, as they get up before the sun, working the nets in the hot mid day, and keep pulling up empty nets day after day after day. Perseverance pays off, as the grandfathers boat is the one the brings home a catch so large it feeds the entire village one day. Having learnt unwavering consistency by his persistent, and patient, grandfather, the young boy applies this lesson the very next morning, when he wakes his grandfather before the sun is up.

The really realistic feeling casting comes from the fact that the talent consists largely of amateur actors from the local villages in Madagascar where all of this is shot. It's entirely possible that the wiry man who plays the fisherman spent many days of his life sailing just like so. It's a gorgeously scenic film, that should get some attention at the coming award shows. Nicely done Lowe Cape Town & director Kim Geldenhuis.

Advertising Agency: Lowe Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Bruce Harris
Director: Kim Geldenhuis
Production Company: 0307