This ad goes with the predator watch print campaign.
Predator Watch is an initiative to stop predators from soliciting sex from children online.
A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online. Watching you watch.
* Title: 180
* Client: Children of the Street Society
* Creative Director: Ian Grais / Chris Staples
* Art Director: Lisa Lebedovich
* Writer: Rob Tarry/ David Giovando
* Broadcast Producer (in house): Ann Rubenstein/Laura Rioux
* Production Company: Industry Films
* Director: Bob Rice