Pluto TV - Couch Potato Farms (2024) :60 (USA)

At this point, launching a new streaming service on the Superbowl is almost a tradition. I mean, it worked for Hulu, Paramount and Tuubi, so why not?

Pluto TV will make its debut in the Super Bowl on Sunday, February 11. The ad was created by HAYMAKER the LA-based agency who are no strangers to the Superbowl stage, and shot by award-winning director Stacy Wall of Imperial Woodpecker Productions, the spot takes viewers somewhere between Idaho and a dream

The ad takes viewers on a journey to Pluto TV Country, a place that raises the world’s best couch potatoes. The narrator explains that the best content is available on Pluto TV, which offers thousands of shows for free.

Throughout the spot, the Pluto TV-grown couch potatoes express their favorite types of content, showcasing the platform’s range. For instance, one person declares: “I love romance, but I also love murder. I like romantic murders.” Meanwhile, another explains: “I like anything where a hot person throws a glass of wine at another hot person.”

“At some point over the past decade, the world of television became undeniably crowded and complicated, making audiences yearn for simpler days. Super Bowl LVIII offers an ideal opportunity to connect with viewers seeking that easy and comforting essence of television, a return to TV the way it should be,” said Valerie Kaplan, Global SVP, Head of Consumer Marketing, Pluto TV. "We're excited to share our brand story with fans nationwide, using our authentic voice, irreverent sense of humor, and an unforgettable crop of couch potatoes who love TV as much as we, at Pluto, do."

“We’re here to bring back the true purpose and most enjoyable part of television: it’s easy and effortless, and Pluto TV delivers,” said Jay Kamath, Founder and CCO at HAYMAKER. “I know this because while working on this project I went to Pluto TV to take a screengrab of the UI and found myself watching Demolition Man for 35 minutes on the Pluto TV Action Channel. Something great is already on. It’s a couch potato's dream. And there’s absolutely no shame in being a couch potato. Pluto TV Country celebrates the joy of that.”

PLUTO TV

President & CEO, Paramount Streaming: Tom Ryan

Executive Vice President and Chief Marketing Officer, Paramount Streaming: Domenic DiMeglio

EVP Creative Marketing, Paramount Streaming: Terry Minogue

Global SVP Head of Marketing, Pluto TV: Valerie Kaplan

SVP Production & Operations, Paramount Streaming: Debbie Beiter

VP, Campaign Management, Paramount Streaming: Kim Kahne

VP Brand Marketing, Pluto TV: Rosalind Pressman

VP of Creative, Pluto TV: Zeynep Zileli

VP, Production, Paramount Streaming: Ginger Williams

Sr. Director, Marketing Finance & Production Operations, Paramount Streaming: Rob Monforto

Director, Production, Paramount Streaming: Jill Raifaisen

Director, Campaign Management, Pluto TV: Katherine Kelly

Director of Brand Marketing, Pluto TV: Marquis Avery

Director of Social Media, Pluto TV: Alyssa Gibbs

Creative Director, Paramount Streaming: Alex Judson

Creative Director, Pluto TV: Nate Coonrod

Sr. Manager, Brand Marketing. Pluto TV: Karly Peterson

HAYMAKER

Founder, Chief Creative Officer: Jay Kamath

Founder, Chief Strategy Officer: Matt Johnson

Partner, Head of Brand Management: Laura Hoffman

Executive Creative Director: Chuck Monn

Creative Director: Colin Nissan

Creative Director: Sean Farrell

Sr. Writer: Andrew Ault

Sr. Writer: Jonathan Carl

Writer: Leslie Lechner

Design Director: Jorge Andrade

Strategy Director: Chelsea Gilroy

Group Brand Director: Mandy Wakimoto

Executive Producer: Forrest Holt

PRODUCTION COMPANY: IMPERIAL WOODPECKER

Managing Partner/Exec. Producer: Doug Halbert

Partner/EP: Charlie Cocuzza

Head of Production: Shelley Dowdy Walter

Director: Stacy Wall

Cinematographer: Autumn Durald Arkapaw

Producer: Candace Tomarken

EDITORIAL: ARCADE EDITORIAL

Executive Producer: Crissy DeSimone

Editor: Geoff Hounsell

Assistant Editor: Mitch Mitchell

Assistant Editor: Abram Avila

Senior Producer: Alexa Berman

VFX: PARLIMENT VFX

Director of Production: Kat Maidment

"VFX Supervisor": Phil Crowe

VFX Supervisor: Tom Graham

Creative Lead: Paul O’Shea

Producer: Mike Cimino

Production Coordinator: Mario Kotevski

MUSIC: WALKER MUSIC

Managing Director: Sara Matarazzo

Executive Producer: Stephanie Pigott

Senior Producer: Danielle Soury

AUDIO: FORMOSA GROUP

Executive Producer: Lauren Cascio

Sound Designer and Mixer: John Bolen

Assistant Producer: Brendan Gates

Mixer Assistant: Noah Gomez

COLOR: ROYAL MUSTER CREDITS

Colorist: Emiliano Serantoni

Colorist: Gregory Reese

Color Assistant: Esli Israel

Color Assistant: Zack Wilpoin

Executive Producer: Thatcher Peterson