Pizza Pops - Woodchipper (2008) 0:30 (Canada)

Note from Tom Greco, writer, Cossette, Toronto:
In a fun non-ad way that would appeal to our target, we wanted to remind them that pizza pops are loaded with pizza stuff.

Note from Partners director Jonty Toosey:
The brief was to create videos made by teenagers in search of a cheap thrill. The satisfying thing is that it looks so simple no one would ever suspect that a shed load of thinking and calculating went into them. Actually, it was a bloody nightmare to make it all real, but together we achieved it and that’s all that matters.

Titles: Woodchipper, Campers
Client: General Mills/Pillsbury
Product: Pizza Pops
Creative Agency: Cossette, Toronto
Group Creative Directors: Pete Breton, Dave Douglass
Art Director: Colin Brown
Writer: Tom Greco
Agency Producer: Colleen Floyd
Director: Jonty Toosey
Production Company: Partners Film Inc, Toronto
Executive Producer: Gigi Realini
Producer: Tim Corrigan
Director of Photography: Bruce Jackson
Editorial: Giff Henderson, School Editing, Toronto
Online: School Editing, Toronto
Sound Design: Rosnick Mackinnon Webster, Toronto