For its P-Zero tires, Pirelli wants us to follow our own roads. Whether that means actually reading a real book, not wearing a man bun (please, God) eating a sammy at a food stall dressed in your high fashion wear, not having a tattoo or more-- be yourself, follow your own road, etc. The only scene that doesn't work for me is the proverbial "imaginative kid" who wants to fly-- it seems like a mismatch in a spot that is basically telling you not to follow trends. Still, it's well shot and fun.
Agency:
Creative Director: Sara Portello
Copywriter: Giulio Brienza
Art Director: Letizia Ziaco, Fabrizio Fiucci
Executive Creative Director: Federico Pepe e Stefania Siani
Producer: Melina Mignani
Head of Production: Alessandro Pancotti
Production:
Producer: Silvia Bergamaschi
Executive Producer: Karim Bartoletti
Director: Igor Borghi
DOP: Silvia Bergamaschi
Editorial:
Editor: Massimo Magnetti
Post Production/VFX:
Grade: Band 22
Head of Production: Alga Pastorelli
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