Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.
Title: CAROUSEL
Advertiser/Client: PHILIPS
Product/Service: PHILIPS CINEMA 21:9
Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Creative Credits
Chief Creative Officer: Global Creative Director Philips: Neil Dawson, DDB London
Executive Creative Director: Worldwide Strategy Director: Han van Dijk
Creative Director: Chris Baylis/Andrew Ferguson
Copywriter: Carla Madden
Agency Producer: John Reardon/Jeroen Jedeloo/Iwona Echt
Advertiser's Supervisor: Business Director: Neil Robb, DDB London
Planner: Sean Chambers
Account Manager: International Strategy Director: Sean Chambers
Account Supervisor: Client Service Director Integrated Services: Sandra Krstic
Production Company: STINK DIGITAL London, UNITED KINGDOM
Director: Adam Berg
Producer: Mark Pytlik/Simon Eakhurst/Daniel Bergmann
Editor: Paul Hardcastle, Trim
Sound Design/Arrangement: Michael Fakesch
Music: Artist/Title: Michael Fakesch
Art Director: Mariota Essery/Maximilliano Chanan
Post Production: Richard Lyons, Redrum Stockholm
Other Credits: Lead Developer: Ian McGregor, Stink Digital; Colorist: Jean-Clement Soret, Mpc London
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My soapbox is out getting painted. Therefore I will say only good things about CSI Trailer or nothing at all. That said, Carousel is amazing. This kind of short is the way to do an ad. Has me thinking of a side trip to web site before it finished playing.
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