Set to the most overused Queen song in superbowl ad history, Pfizer pans through museums where portraits of Galileo, Copernicus, Rosalind Franklin, Albert Einstein, Sir Isaac Newton, and others start singing along. Yes, it's Queen's "Don't Stop Me Now" again, a superbowl top charting song. The point of it all is that the real clever people who are driving science, are driving the future - ie, they are the rockstars. They save people's lives.
Ad agency: Publicis Conseil and Le Truc/Publicis N.Y.
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