Peta "Runway reversal" (2013) 2:40 (U.S.A.)

Just in time for New York fashion Week, Peta takes us once again into heavy-handed metaphor land in their usual sloppy way.

But the interesting rub this time is that this was done by Ogilvy & Mather China. They're not allowed to protest in China, but seeing as how the girl in the cage is Chinese, it's pretty freaking obvious who they are targeting.

My favorite quote from from the press release I received was "For obvious political reasons, protest is pointless in China."
I know, right? We never talk about Tiananmen Square. And Falun Gong? Do they serve that with pork or chicken?

Speaking of meat, Peta, do you know Ogilvy Greater China has clients like KFC?

Client: Peta
Agency: Ogilvy and Mather Beijing